How to do direct mail marketing

Andrii PominovDecember 14, 2022

Define your target audience

When crafting a message, it’s important to think about who you’re trying to reach. This is what we refer to as your target audience. Your target audience is the group of people you want to communicate with. To craft an effective message, you need to consider what your target audience cares about, how they think, and what they need to hear from you. This can be tricky, but there are some helpful questions you can ask yourself. First, think about who your target audience is demographically. What is their age range? What is their gender? Where do they live? Once you have a general idea of who your target audience is, you can start to get more specific. What are their interests? How do they like to consume information? What are their biggest concerns? The better you understand your target audience, the better equipped you’ll be to craft a message that resonates with them.

Decide what type of mailer you want to send – postcard, letter, flyer, etc.

One of the first decisions you’ll need to make when planning a direct mail campaign is what type of mailer to use. Postcards, letters, and flyers are all common options, but each has its own advantages and disadvantages. Postcards are often the most affordable option and can be sent without an envelope, saving on both printing and postage costs. However, they offer less space for a message than a letter or flyer, and it can be difficult to include a call to action on a postcard. Letters, on the other hand, provide more space for your message, which can make them more effective at delivering complex information. They can also be personalised with a handwritten signature, giving them a more personal touch. However, letters are more expensive to send than postcards, as they require envelopes. Flyers offer a happy medium between the two, providing ample space for your message while still being relatively affordable to send. Ultimately, the best option for your campaign will depend on your budget and objectives. If you’re not sure where to start, our team of experts would be happy to help you choose the right option for your needs.

Design your mailer with an attention-grabbing headline and images

Design your mailer with an attention-grabbing headline and images. The headline is the first thing that people will see, so make it count. Use bold fonts and bright colors to grab attention. Images are also important. Choose images that are relevant to your content and that will help to illustrate your point. Remember that people are visual creatures, so make sure that your mailer is visually appealing. With a little effort, you can design a mailer that will get noticed and that will help you to achieve your marketing goals.

Include a call-to-action that tells recipients what you want them to do

As a small business owner, you know the importance of marketing and advertising. You also know that it can be difficult to get your message across to potential customers. One way to make sure your message is received loud and clear is to include a call-to-action (CTA) in your marketing materials. A CTA tells recipients what you want them to do, and it can be an extremely effective way to generate leads and sales.

There are a few things to keep in mind when crafting your CTA. First, make it clear and concise. Your audience should be able to understand your CTA quickly and easily. Second, use strong language that spur action. Words like “buy,” “shop,” and “save” are always good choices. Finally, consider offering a incentive for taking action. For example, you could offer a discount or free shipping for orders placed through your website. By following these tips, you can create an effective CTA that will help boost your bottom line.

Print out your mailers and stuff them into envelopes

One of the most important steps in any direct mail campaign is stuffing envelopes. This may seem like a simple task, but there are a few key things to keep in mind to ensure that your mailers arrive safely and on time. First, be sure to use high-quality paper. Thin, flimsy paper is more likely to get damaged in transit, so it’s important to use a heavier stock. Second, be careful not to overstuff the envelope. If the mailer is too thick, it may not fit through the mailbox slot and could get returned to sender. Finally, be sure to affix sufficient postage. If you’re unsure how much postage to use, you can always take your mailers to the post office and have them weighed. With a little care and attention, you can stuff envelopes like a pro!

Address each envelope by hand or use a mailing service

Addressing envelopes by hand may seem like a time-consuming task, but it can actually be quite quick and easy once you get the hang of it. Plus, it’s a great way to add a personal touch to your mail. If you’re sending out invitations or other important correspondence, addressing the envelopes by hand is a must. It shows your guests that you care about the details and are willing to take the time to make sure everything is just right.

Of course, there are times when using a mailing service is the best option. If you’re sending out a large number of envelopes, for example, it’s probably more efficient to use a service. And if you need your mail to go out quickly, a service can be a lifesaver. But for most everyday correspondence, addressing the envelopes by hand is a nice way to show that you care.

By following these six steps, you can create an effective direct mail campaign that will reach your target audience and help achieve your marketing goals. Keep in mind that the most important thing is to define your target audience and tailor your message accordingly. With a well-designed mailer and a strong call-to-action, you’ll be on your way to success!

Andrii Pominov

SEO specialist. Launched many projects in different areas of digital marketing as a CEO. Participant of many online conferences on digital marketing and author of several books on SEO promotion and online earning. The author of guest posts on many sites devoted to e-commerce and others